He was With the flies not moving off the store shelf, Dick came upon the idea of selling them through the mail. His first ad, in a Casper, Wyo.
Cabela tried to sell the fishing flies in the store, but they were a dud — not one sold. Next he took out an ad in a Casper, Wyo. Send 25c for postage and handling.
Updated: September 6, pm. Cabela's Inc. His brother, James W.
Directory Photos About Contact Advertise. Free Trial Subscribe Sign In. Richard N. Cabela, who founded the outdoor gear company Cabela's, the world's largest direct marketer and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise died Monday, February 17,
Years with the company: I founded the company when I bought some fishing flies in to resell. I placed a classified [ad] in a local paper and another in Field and Stream magazine a few months later.
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Dick and Jim Cabela in the late s, preparing for a shipment of sporting goods at their Sidney, Nebraska, store. For years neither brother drew a salary from their budding business. Dick, Mary, and Jim Cabela had no idea that a humble vision would take their hard work and determined perseverance and reward them with the American Dream.
When people wrote in to redeem the offer, he put their names on a mailing list, which he blasted with three-page-long catalogues of fishing gear. Its fifty stores look like enormous log cabins, and inside of them hundreds of taxidermied animals grapple in lifelike poses—grizzlies rear up, rams stand atop plaster mountains like figures on a wedding cake. Generally, the only wildlife in sight are the crows picking over the litter.
We are the nation's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since our founding inCabela's has grown to become one of the most well-known outdoor recreation brands in the United States, and we have long been recognized as the World's Foremost Outfitter. Through our established direct business and our growing number of destination retail stores, we believe we offer the widest and most distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. We operate as an integrated multi-channel retailer, offering our customers a seamless shopping experience through our catalogs, website and destination retail stores.